We all know that Google gathers a plethora of data on us as we surf the web. You might think that Chrome's incognito mode allows you to surf the web anonymously where Google is not tweaking the results of your research. You might also think that if you do not log into your Google account, you are anonymous; again that is not the case according to a recent study.

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Google's so-called "Filter bubble" is DuckDuckGo, a search company that competes with Google. The company filter Filter Bubble as the manipulation of your search results based on personal data. Essentially this is the practice that allows Google to move up or down. The "bubble" is created when it puts results on a paper. Manipulation of search results is a particular problem when people are searching for political topics.

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Google's filter bubble had a significant influence on the 2012 Presidential Election in the US. DuckDuckGo notes that in 2012 it ran a study that proved. by inserting tens of millions more left for Obama than it was for Romney in the run-up to that election. Hoards of people use. The Google practice was later corroborated by an independent study by the Wall Street Journal says DuckDuckGo. Google has claimed that it has taken steps to reduce the filter bubble problem, so DuckDuckGo set out to determine if things were better with search results.

It was found that they were unique to them. DuckDuckGo wrote, "These discrepancies could not be explained by changes in location, time, by being logged in to Google, or by Google testing algorithm changes to a small subset of users." On the first page of results, the study found that they were logged out in a private browser mode.

Results returned in the news and videos infoboxes varied, and despite the people searching at the same time, the participants were shown different sources even after accounting for location. The most disturbing finding in the study was even in private browsing modes or when logged out, Google offered "very little filter bubble protection." The anonymity that people expect with private browser modes or being logged out was not delivered. The result of the study is that it is simply not possible to use Google search and avoid its filter bubble. " This study seems to show that while Google.