Businesses turn their backs on Donald Trump | Fortune

Since last week, when the still president of the United States, Donald Trump, instigated his followers to march on the Capitol, his brand and his fortune are in crisis. It is being rejected by some of the political donors who fed it, it has been banned from the technological platforms that have amplified its message, the banks that manage its finances have pointed out that it will no longer be welcome, as has the American golf industry that runs the business of his clubs.

It took his four years as president for most of those who were his corporate allies to turn against him now, when his pressure will not be able to bring about major changes in an administration that is hurrying its last days. However, although there is no longer time for major changes politically, there is time for economics, as your latest actions could have a major negative impact on your business. “As you walk out of the palace gates, you are burning the kingdom, but in doing so you are damaging your own brand,” brand specialist Sally Hogshead tells Bloomberg. The expert adds that there is a factor of shame for a greater percentage of the population than before when pointing out that they sympathize with the president.

In a few days, Trump has been shunned by Wall Street, Silicon Valley and Washington. Twitter and Facebook suspended his accounts on their platforms after his messages encouraged violence. Canadian e-commerce company Shopify closed the Republican candidate’s campaign tent.

Some of the banks that Trump and his family have worked with for years have also turned their backs on him. The most notorious case is that of Deutsche Bank, which has decided to refrain from continuing to do business with the politician and businessman, who owes the company more than 340 million dollars. The German bank is Trump’s most important lender, but the entity’s chief operating officer in the US, Christiana Riley, condemned the violence last week through a post on her LinkedIn profile. “We are proud of our Constitution and we support those who seek to ensure that the will of the people is respected with a peaceful transition,” he wrote. Deutsche Bank has yet to make an official statement, but it might be tired of the bad publicity of remaining associated with the Trump brand.

For its part, Signature Bank, an entity of which Ivanka Trump became part of the board of directors, assured that he is cutting ties while they pressure him to resign. The firm is closing two personal accounts in which Trump held $ 5.3 million, The New York Times reported Monday.

Democrats have launched another attempt to impeachmen, that would make Trump the only representative to have faced two impeachments. All of this has led even his favorite props to turn against him. The PGA, America’s premier men’s golf circuit, has said its board voted to end an agreement that the Trump-owned golf course in New Jersey would host the next championship. “It has become clear that holding the PGA Championship at Trump Bedminster would be detrimental to our brand,” he said. Jim Richerson, PGA President, via video release. The disagreements between Trump and the tournament, however, are not new, the organization has already decided not to celebrate its 2015 Golf Grand Slam at Trump National in Los Angeles when the president assured that Mexican immigrants include rapists.

The future of Trump’s business is not so bright, according to Carly Fiorina, the former CEO of HP who fought the president in the primaries in 2016. “His brand is toxic,” the executive told Bloomberg on Monday. “This will have real consequences for his business, even as he continues to have the support of some in the Republican party,” he continued.

Other brands such as Coca-Cola, Marriott, Morgan Stanley and AT&T have also assured that they will cease donations to members of the Republican party who do not recognize the victory of Joe Biden or who join the accusations of electoral fraud by the still president of the United States. .

In any case, Trump’s career is a story of ups and downs, and his brand could also come back stronger than ever, especially among the fervent supporters who stormed the Capitol. His associates say that there are still lucrative opportunities for him, for example, in the media, including a possible role in his own news channel or the publication of books. While it’s hard to imagine Trump coming back to the top after treacherous actions, brand strategist Rebecca Horan tells Bloomberg, “History shows us that we have a short memory.”


the firm of the iconic boots studies going public

From work shoes in the 60s to iconic boots that have passed through the feet of the members of The Who, Nirvana, Pearl Jam, by those of Pope Juan Pablo II and for all ‘celebrity’ worth its salt, to give just a few examples. And yes, it was also part of the wardrobe and identity of a whole generation of teenagers in the nineties. After turning sixty years in the middle of the pandemic and resisting the onslaught of the crisis and Brexit, Dr. Martens is now studying his London IPO.

The British shoe manufacturer, which is owned by the Permira fund (acquired in 2014 for 333 million euros through its Luxembourg company IngreLux), it sells 11 million pairs of shoes a year in more than fifty countries. Through a presentation the company has confirmed that will place at least 25% of its share capital without issuing new shares in what will be one of the first IPOs in the City this year.

“The company is considering applying for admission of its common shares to the premium trading segment of the FCA (the British regulator) and to be listed on the main market of the London Stock Exchange,” the firm announced. Dr. Martens has hired Goldman Sachs International and Morgan Stanley International as coordinators of the operation and has Barclays, HSBC, Merrill Lynch y RBC Europe as placement entities, while Lazard acts as a financial advisor.

His case is not the only one, since there is also talk of a possible premiere on the market of companies such as the food delivery company Deliveroo, McLaren Group O Jaguar Land Rover, as well as the craft brewery BrewDog. The fact that London and Brussels could close their trade agreement, even if it is minimal, and the start of vaccination on a global scale that makes it possible to foresee that the recovery of the economies may gradually gain traction, has encouraged all these companies to rethink their future as listed companies.

The pandemic, which forced the firm led by Kenny Wilson After closing its stores for months, it boosted its Internet sales to double, so that its semester income (which goes from April to September) increased by 18% to 318 million euros compared to the same period of the previous year. The company sold 5.5 million pairs of shoes in that time.


  • The creator of the boots was the German doctor Klaus Martens. The idea for his first design is said to have come to him at the end of the Second World War after injuring his ankle while skiing in the Alps.


The duties of companies to survive and grow in 2021 | Markets

The 2020 Covid apocalypse was sanitary. This year it will be economical. The European Central Bank and its reinforced anti-pandemic arsenal, with a firepower at the beginning of 2021 of more than a trillion euros, together with the shields deployed by the Government and the European Union have anesthetized the beast. But a part of the productive fabric is damaged and needs to be rebuilt. An exercise of refinancing, restructuring and profound changes in business models is coming. The mission is not only to survive but to prepare to grow in a strong and sustainable way, with the vaccine as a great wall of defense against the virus.

The hardest will come at the end of the second quarter, once the painkillers in the form of bankruptcy moratorium, which expires in March, temporary employment regulation files (ERTE) and armored bank loans begin to cease to take effect. SEPI’s rescue fund, with 10 billion euros, will play a crucial role.

Air Europa has already raised 475 million. Globalia and Barceló request 240 million. The steelmaker Celsa, 350; and Duro Felguera, Naviera Armas y Tubos Reunidos more than 100 million each.

“SEPI will be key in some companies. These must demonstrate their viability in the medium and long term, ”says Javier Menchén, partner at Ramón y Cajal. Experts consider that the amount is sufficient, but it can always be raised if it falls short. “Their objective is to support equity and liquidity in the short term, they do not have a permanent vocation and they are being very flexible,” according to José Carlos Cuevas de Miguel, EY partner in the restructuring area.

Instructions not to sink

The desire to achieve liquidity, which has been translated into loans shielded by the ICO for more than 110,000 million, was justified. But not only do you have to ask for money, you also have to spend less. “The companies will continue to carry out viability plans, which while the pandemic lasts will be based on adjusting costs to survive with minimal cash consumption and on controlling expectations of being able to repay sustainable debt in that situation,” warns Julio Manero, managing director from the area of restructuring by Alvarez & Marsal.

Non-essential business sales will be a formula to achieve urgent liquidity

“It remains to be seen if the liquidity buffers will be sufficient,” warns José Christian Bertram, Ashurst’s financial law partner in Madrid. The money with the shield of the public bank, although it can be returned in eight years with two of grace, is not the panacea. It will be necessary to put the spoon in the balance of some companies.

“Every restructuring involves three steps that must be executed with great care. In the first place, analyze the financial situation, the ability to pay of the business and the capital structure; secondly, to negotiate the new structure with shareholders, creditors and suppliers, and, finally, to bring the plan to fruition ”, explains Borja Arteaga, partner at PJT Partners. This bank specialized in restructuring is representing Naviera Armas bondholders and is in contact with other companies that may require its services in the immediate future. “For the sectors affected by the Covid (…) there are years of uncertainty and a lot of work,” adds Juan Sierra, managing director from the company.

Alvarez & Marsal foresees capital needs of up to 136,000 million euros for Spanish companies to regain solvency in the most extreme scenario. “There are companies that will not be able to continue; the aid has served to lift their heads out of the water, but they will end up sinking. Others will survive, but they will have to put their balance sheets in order ”, warns Vicente Estrada, managing director by Duff & Phelps.

There are also more reassuring visions. “The theory says that at some point in 2021, and depending on how the economy evolves and the measures of governments, many companies will suffer liquidity crises and will be forced to put order in their capital structure due to high indebtedness. We will see what happens in practice ”, says Francisco García-Ginovart, director at Houlihan Lokey and who participates, or has done so, in numerous restructurings, such as those of Abengoa, Adveo, Aldesa, Bodybell, Celsa, Codere, Dentix, Dia, Eroski, Eurona and GAM, among many others. “We don’t see the market as active yet. We work with companies that already had problems in their capital structure and the Covid has increased the problems ”, he adds.

Capital increases will reach almost all sectors, but investors will be very selective

Other experts go further. “We are optimistic for 2021. Most of the Spanish companies will meet their financial commitments without difficulties; The problems will be limited to small businesses in specific sectors or companies that were already in bad shape before the pandemic, ”says Guillermo Prada, partner at PradaGayoso, a firm specializing in restructuring.

The core of power

The holders of the new holy grail of liquidity are the hedge funds and venture capital. “They will be able to acquire assets at attractive prices, execute alternative financing operations and carry out acquisitions at a discount of damaged debt to proceed with its restructuring”, anticipates Pedro de Rojas, partner of banking and of restructuring & insolvency de Linklaters.

The funds have already entered the debt of companies such as Telepizza, Haya Real Estate, Cirsa, Codere, Gestamp, Antolin, Tendam and WiZink, among others. Most of these bonds trade below nominal. Be careful, this is a warning to sailors. Classic creditors sell at demolition prices to give ground to these new players, who are not going to sit idly by. They take a high risk buying bonds of distressed companies, but in exchange they hope to take a loot. That is, to force a conversion of these titles into capital and thus stay with the company. Examples of this are Naviera Armas, where the bondholders have taken a part of the capital, although the founding family retains control. This was not the case in Lecta, where the creditors took control of the private equity CVC.

And it not only happens with the listed debt, but also with the bank. Entities are fleeing some companies. In Celsa, for example, almost all of the liabilities, of about 2,800 million euros, are in the hands of funds that they have bought in recent years.

Some asset acquisitions in recent times have been the fuse that has lit the bomb in several companies. For example, two buttons: Caprabo’s by Eroski 13 years ago and Trasmediterránea by Naviera Armas in 2018. Buying voracity has caused devilish situations. “Some firms could find themselves with a large financial debt and insufficient cash flow to cope with this burden derived from an anomalous and unprecedented situation,” says the managing director the PJT Partners.

Shareholders tend to go to the limit and are reluctant to dilute their holdings

Here corporate operations come into play. “The sales of non-essential divisions, caused by the need to obtain money immediately, will lead to M&A operations,” anticipates Álex Soler-Lluró Borrell, partner responsible for restructuring at EY. Eduard Arruga, partner in charge of the department of financial and banking law at Osborne Clarke, and Vicente Conde, managing partner of the same firm, speak along the same lines. They suggest that companies should now focus their efforts on their traditional businesses. “The pandemic has highlighted the need to restructure many businesses: some forced by the financial situation of a company and others to adapt its business model. In this sense, the catalysts for the latter are digitization and decarbonization ”, they argue.

And not only that. Protective mergers are already a reality in Spain. In banking, that of Bankia with CaixaBank and that of Unicaja with Liberbank. More may come …

There is also activity in the tourism sector. “The hotel companies thought in May and June that this was over. Now they have seen that they were wrong and they are moving with sales of assets, real estate operations or search for debt of the funds ”, reveals Eduardo Navarro, executive president of Sherpa Capital.

An almost taboo subject is capital increases. In Spain there have only been two defenses. Amadeus, which at the dawn of the crisis, in April, raised 1,500 million between new stocks and convertible bonds, and IAG, which successfully requested more than 2,700 million from the market in September. Cellnex raised 4,000 million in August but to grow.

The reduction of operating costs is essential to stay afloat

“The shareholder’s tendency is to go to the limit and continue to indebt the company, before opting for dilution or the entry of new players in the capital. Many of the companies that are asking SEPI for help are doing it more through loans than through capital inflows ”, reveals the Alvarez & Marsal director. But this will have to change shortly. There are not many options. “We are going to see capital increases in all sectors and especially in those that have been most affected by the crisis”, predicts Ignacio Marqués del Pecho, partner in charge of restructuring in Arcane. The fear of meager valuations and the dilutions they will cause are holding them back.

“There will be capital increases of a different nature. A large part of the companies have been undercapitalized and need new contributions of their own funds, either by their current shareholders or third-party investors, ”says the Linklaters expert. Investors, true, will look closely where they get. “The capital market will be very selective”, warns Ángel Martín, global head of restructuring of KPMG.


The Twenty-seven give the green light to the signing of the Brexit agreement between the EU and the United Kingdom

The European Union and the United Kingdom will sign their new Trade and Cooperation Agreement on Wednesday, the treaty that will regulate relations between the two after the first “divorce” in community history, which ended 47 years of British membership of the Union.

The President of the European Commission, Ursula von der Leyen, and the President of the European Council, Charles Michel, will sign the treaty on behalf of the EU at 9.30 am (8.30 GMT), after its 27 members gave this Tuesday in writing the definitive green light to sign and provisionally apply the agreement as of January 1.

British Prime Minister Boris Johnson will sign in London on behalf of the United Kingdom, the EU Council indicates on Twitter.

The pact will be in force provisionally until February 28, which will prevent further disturbances on either side of the English Channel pending the formal ratification of the agreement by both parties.

For this, the European Parliament must give its consent to the text – it cannot modify it; just accept or veto it in its entirety – so MEPs will now start to analyze the text in detail in order to vote on it in plenary session before its provisional application ends.

Parliament would like to do so in its plenary session in the second week of March, so it will study with the presidency of the Council and the European Commission if it is possible to extend this period a few days beyond February 28.

The European Union and the United Kingdom closed a historic agreement on their relationship after Brexit on Christmas Eve, just one week after EU legislation ceases to apply on British territory and after a few months of agonizing negotiations.

The pact includes a trade agreement that covers goods and services and eliminates tariffs; a framework of judicial and security cooperation, as well as provisions to apply the agreement itself and to settle disputes that may arise.


COVID is no excuse. SMEs must keep food tickets | SME

Companies must have continued to give their employees meal tickets despite being in a state of alarm. A ruling issued by the National High Court confirms this. The ruling has been favorable to the workers, considering that the company should have continued to grant food tickets despite the pandemic.

As a result of the declaration of the state of alarm, some companies chose to eliminate these benefits. The decision may cause you certain legal problems with your employees. The National Court has already agreed with the workers of a company for this issue, they report from the Legal News portal.

The National Court condemned a company to make the recharges corresponding to the food vouchers of its employees corresponding to the state of alarm. This company had eliminated the food tickets from March 14 to April 30. According to the courts, the state of alarm cannot imply variations in the working conditions of the employees.

Agreement with workers

The ruling defends that although workers carry out their work at home or in the office, they have the right to receive food tickets. According to the National Court, although the employee is teleworking, there can be no variations in their working conditions. This was agreed upon when the conditions of the workers for teleworking were negotiated.

On the other hand, the fact that the company adopted the decision unilaterally is rejected. They consider that it is a collective right that workers should enjoy, so it is not possible to choose to eliminate it suddenly.

They point out that the company must reach an agreement with the workers in the case of wanting to make changes to this type of agreement. In this specific case, they are asked for compensation after having withdrawn the tickets for a few months.


The assault on mobile platforms of the king of video games | Trends

Covid-19 has not stopped King. The company, developer of the Candy Crush Saga, is about to launch a video game for mobile platforms where the protagonist will be the mythical marsupial Crash Bandicoot, the same one that conquered millions of people in the world of consoles. “Much of this game has been made during the pandemic and remotely,” says Oriol Canudas (Lleida, 1978), vice president and director of King Studios, the firm that is part of the giant Activision Blizzard, creator of Call of Duty, the first person shooter franchise. “We hope it will be a success,” he adds.

From Barcelona, ​​where the company has just inaugurated a new headquarters, the manager indicates that the next launch, which is expected in early 2021, is part of the synergies that were raised when Activision Blizzard in 2016 bought King for more than 5 billion euros. “The acquisition benefited both parties. We provide the mobile platform and a very diverse audience, increasingly female, “he adds. Crash Bandicoot: On the Run! It will be the firm’s first launch since 2019, when it narrowed its portfolio to focus only on the projects with the highest potential. Today the company is fundamental for the group. At the end of the second quarter of the year, King contributed almost 27% of total revenues. And in the midst of the pandemic, the firm contributed with 271 million monthly active users (22 million more than before the health crisis), 63.3% of the total that the American video game giant has. “When King started walking [en 2003] it was a one-product company. Today it has several franchises and a loyal user base, ”says Canudas.

The strongest markets for the company are those on the other side of the Atlantic, with the US at the forefront and where Candy Crush Saga, whose first version dates from 2012, is still very popular. “It is the highest grossing franchise in American application stores,” according to the company’s latest report delivered in June to the American Securities and Exchange Commission.

In 2019 nearly 70 million levels of the game were completed worldwide. Since its launch, 33.3 billion swipes have been made (the movement of sliding your finger on the screen), according to information from King. Why is the candy game so engaging? “That’s the big question,” Canudas says with a laugh. “It is very well done and has good graphic quality. Then it has a dynamic that has a lot of magic ”, he adds.


Activision Blizzard King is a titan in video games. The company has 400 million monthly active users. In the second quarter, it had a turnover of 2,000 million dollars (1,700 million euros). The expectation is that by the end of 2020 it will exceed 7.2 billion dollars (6.1 billion euros). But the firm watches the progress of the pandemic stealthily. “We are aware of the risks and uncertainties,” says the company in its quarterly report.


The Riojan company, prepared for the ‘brexit’

Whether or not there is finally an agreement, the only certainty is that the ‘Brexit’ has no turning back and this will complicate commercial relations with that market of Rioja exporters. Because with its effective exit from the EU, the UK will become a ‘third country’ and that will translate into more administrative burdens and tariffs. Today is the fifth


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After the storm | The Herald

Hurricane Iota left a disaster of capital proportions. In a well-known national medium, a journalist commented that “hurricanes have no heart and they always tend to attack the most vulnerable.” And it is like this: disasters come and what we can do is stop, recover and learn to prepare better.

The response to a critical situation such as the one currently faced in the San Andrés archipelago has to differentiate immediate and medium-term decisions. In this column I will mention some actions that are currently being carried out and others that will soon be carried out in the area of ​​water and basic sanitation.

In San Andrés, all of the wells at the Duppy Gully plant were rehabilitated and 12 liters per second are being produced. Simultaneously, the 50 lps and 25 lps water treatment plants resumed their normal operation as of December 7. In other words, the drinking water capacity is the same as before the emergency. Additionally, the aqueduct system was rehabilitated and users already have the service as before the emergency. Regarding the sewerage system, we hope to complete the repair work of the Underwater Outfall before the end of 2020.

In Providencia the situation has been more complex due to the effects left by the Hurricane. The first big action was to establish mechanisms that would guarantee the water supply in the first three days through particular solutions. Among them, three portable water treatment plants were put into operation to resume the supply of drinking water on the island and the Agua Dulce plant was set up to pump water to the distribution network. Currently, about 90 thousand liters a day are being supplied through tank trucks and work is being done to rehabilitate the aqueduct network. The rehabilitation of the water distribution line between Providencia and Santa Catalina is underway and the intervention will be contracted shortly, as well as the repair of the Fresh Water Plant.

With the participation of various government organizations, mainly the Military Forces, progress is being made in the collection, collection and disposal of solid waste and a comprehensive waste management scheme was established that includes transportation, treatment and use. The San Andrés landfill, Magic Garden, has received 167 tons of mixed waste, of which a large percentage will later be incorporated for use in the RSU power generation plant. At the end of the emergency, it is expected to have processed more than 2,700 tons of waste.

In terms of basic sanitation, we made progress with the cleaning of identified critical points (septic tanks and networks), with the support of the Aqueduct and Sewerage Company of Bogotá, and of Empresas Públicas de Medellín.

Additionally, in coordination with the UNGRD, a scheme is developed to meet the sanitary needs of the resident and floating population, including cleaning equipment and sanitary units.

For the medium and long term, important investments have been secured for San Andrés y Providencia in the area of ​​aqueduct, sewerage and cleaning. In San Andrés, resources exceed 238 billion pesos in important works such as storm sewers, expansion of aqueduct networks, construction of the reservoir and optimization of the Magic Garden Urban Solid Waste Selection Plant (MSW). Additionally, within the framework of the ‘Commitment to Colombia’ strategy, strategic works will be carried out such as optimizing the desalination plant, increasing the efficiency of the waste plant, and purchasing vehicle-containers and selective collection equipment.

The great news this week is that, from the Ministry of Housing, we approved the storm sewer project for San Andrés and the approximate cost of the work, $ 50 billion, will be financed 100% by the National Government.

Investments in Providencia for the medium and long term in the field of aqueduct, sewerage and cleaning, will exceed 73,400 million in works such as the Master Plan of Aqueduct and Sewerage, the dredging of the Fresh Water reservoir, the rehabilitation of plants, the optimization of the landfill Blue Lizard sanitary, tank construction and the purchase of vehicles, equipment and machinery.

After the storm the sun rises, after the storm we will find stronger islands, better prepared, with reinforced infrastructure and with a population that managed to overcome this difficult moment thanks to the determined work of the actors involved and of course, thanks to the solidarity of all Colombians.

* José Luis Acero – Vice Minister of Water and Basic Sanitation.


MSCI excludes seven Chinese companies banned by Trump from its indexes | Markets

The index manager MSCI, which produces some of the most used indexes in the world such as the MSCI World index, has eliminated seven Chinese companies from the so-called invertible universe, that is, from the list of shares accessible to traders. The seven companies are within the veto applied by Donald Trump to firms owned or controlled by the Chinese Army, in which US investments are prohibited.

Among the seven companies (which involve the exclusion of 10 securities, as some are listed on various Stock Exchanges) are SMIC, the largest Chinese semiconductor manufacturer, and Hikvision, a provider of surveillance cameras accused of collaborating in the internment changes in the Xinjiang. They will exit the indices on January 5, after being also excluded by other index providers such as the Dow Jones, FTSE or S&P. Furthermore, investment apps like Robinhood have also kept them off the radar.

MSCI has cited responses from more than 100 market participants to implement this change, citing that Trump’s order “may have a significant impact on the investment process of global investors,” including the “possible threat to the invertibility of investors. securities affected from the perspective of international institutional investors “.

“Non-US market participants noted that the extensive presence of US entities, such as commercial banks, brokers or custodians, within their value chain would significantly limit their ability to trade these stocks,” said MSCI.

The securities are China Communications Constructions Group (listed in Shanghai and Hong Kong), SMIC (Hong Kong), China Spacesat (Shanghai), China Railway Construction (Hong Kong and Shanghai), CRRC (Shanghai and Hong Kong), Hangzhou Hikvision (Shenzen) ) And Dawning Information Industry (Shanghai). They make up 0.3% of the emerging MSCI index.

US President Donald Trump signed an executive order last month prohibiting Americans from investing in 31 Chinese companies that Washington considers to be collaborators with the Chinese Armed Forces. The purchase ban takes effect on January 11 and a margin has been given until November 2021 to get rid of those they own.

“The president’s order serves to protect US investors from unintentionally offering capital that will bolster the capacity of China’s military or intelligence services, which are routinely used to target US citizens and businesses through IT operations, “Robert O’Brien, the White House National Security Advisor, said in a statement.


A $ 9,000 iPhone 12! This company has launched a custom model | Smartphones

The luxury technology company “Caviar”, which is dedicated to personalize gadgets and give them a premium and exclusive touch has launched a limited premium series: an iPhone 12 Pro that includes a fragment of the “Turtleneck” (small piece of fabric from one of the turtlenecks that the Apple founder used to wear) Steve Jobs original embedded in the Apple logo.

A luxury iPhone 12 Pro

The key element of the custom version of the iPhone 12 Pro is a piece of the famous original “Turtleneck” by Jobs. The fragment is embedded in the famous bitten apple. He is holding a true luxury masterpiece and talisman imbued with the spirit of a great genius.

The collection includes 3 models. One is made from durable blackened titanium, a second from white G10 compound covered in jewelry enamel with an Apple logo made from 925 sterling silver, and a deluxe version with an Apple logo made from pure 18-karat gold.

They also launch the famous Steve Jobs sneakers

Also available are custom New Balance 991 shoes. Steve Jobs’s legendary favorite New Balance has the “Turtleneck” chunk and Job’s small titanium plate with the famous words “Think Different”.

Price and availability

The new iPhone 12 pro customized by caviar, it is already to reserve. Prices start from $ 6,500 and up to the top of $ 9,600 by a phone with 512 gigabytes of capacity, whose most exclusive distinction is that both the cameras and the logo of the bitten apple are surrounded by 750 carat gold.

Each phone in the series will be released in a limited edition of 10 models. There are 30 custom New Balance 991 shoes available.