For environmental reasons, Danish toy maker Lego announced on Tuesday that it is phasing out plastic bags, replacing them with paper ones, as part of a broad plan to achieve carbon neutrality in its manufacturing operations by the end of 2022.
“We are trying to reduce the environmental impact of manufacturing Lego bricks: zero waste by 2025, 10% reduction in water consumption (…), introduction of our paper bags,” Tim Brooks, vice president of the Danish group, in charge of sustainable development.
To achieve this, Lego – a contraction of the Danish expression ‘Leg godt’ (“play well”) – foresees an investment of 400 million dollars (about 338 million euros).
Read more: LEGO: new Harry Potter collection
According to this investment plan, all the packaging, which Lego has already reduced in size, which reduces transport costs, will be manufactured with renewable or recycled materials by 2025.
“We receive thousands of letters per year and many of them are about plastic and the environment … the children draw pictures, and they provide examples of what they would like the packaging to look like,” says Brooks. Starting in 2021, the traditional plastic bags that wrap the pieces will be progressively replaced by recyclable paper bags.
In its production, the Danish giant, installed in Billund (west), ensures that the vast majority of its plastic is already reused in its factories, the main of which are in Hungary, the Czech Republic, Mexico, China and Denmark.
Read more: Care you should have when transplanting orchids
According to a recent study by the specialized company NPD, 47% of buyers worldwide have given up buying a toy for sustainability reasons. Lego also wants to improve its bricks, currently made mainly with “ABS” plastics, also used in household appliances.
For now, only 2% of the bricks – or almost 80 out of 3,600 items sold – come from a material of biological origin: sugarcane-based polyethylene, which is used mainly for trees, leaves and bushes from the ‘kits’, but this will be expanded, Brooks guarantees, to be able to fulfill the ambition of making 100% sustainable products by 2030.