"We hope to develop console games with Nintendo characters."
Chinese Megacorp Tencent has announced that Nintendo is trying to learn "the essence of making console games" for European and American gamers.
Although Tencent already dominated the mobile market and was involved in both Epic Games and Activision Blizzard, Tencent would like to expand its audience outside of China, especially given China's recent decision to impose game blocks on people under the age of 18. The company has also partnered with Nintendo.
"We want to expand from China, and one target is console players in the US and Europe," said a Tencent official who did not want to be identified, the Wall Street Journal. "We hope to be able to create console games with Nintendo characters and learn the basics of making console games for Nintendo engineers."
"Nintendo games are not meant to make people pay a lot of money," another Tencent official added.
"Women are becoming a driving force for the growth of the gaming market," analyst Daniel Ahmad told WSJ. "Chinese developers not only develop games for female players, but also adapt existing games to better address them."
Interestingly, this is underpinned by reports that Nintendo has requested from external developers to focus on games that appeal to young women.
"Tencent skilfully pursues a silent global dominance by investing primarily in larger and smaller investments Industry companies around the world without renaming them Tencent, "added Lisa Cosmas Hanson, managing partner at Niko Partners.
In other Chinese gambling news, Blizzard has recently been accused of prioritizing its Chinese business interests over freedom of speech by suspending Hearthstone player Chung "Flash" Ng Wai over pro-Hong Kong views. Although the company apologized (a bit) for dealing with the problem, Blizzard announced that it would not lift the bans.
To find out more about gambling attitudes in China, Chris Tapsell recently published a detailed account of his experiences in the country.