080 Barcelona Fashion Connect, the commercial showroom of the Catalan catwalk 080 Barcelona Fashion, aroused the interest of international buyers in its second digital edition, held on March 24 and 25.
Thus, the volume of foreign buyers tripled compared to the first virtual call for the appointment: if in October 2020 the figure was 47, last March it stood at 148. In addition, according to figures from the organization, in on this occasion, “the average number of attendees of the eleven face-to-face editions held up to 2019 quadrupled.”
By areas of occupation, there were 89 agents, 30 distributors, 22 representatives of e-commerce platforms and 7 buyers from department stores. With regard to countries, the one with the greatest representation was Germany, with 24 buyers, followed by France (19), the United Kingdom (12) and Belgium (11). Among the attendees were also professionals from the United States, Japan or the United Arab Emirates.
Through the ad hoc enabled online platform, buyers were able to see the proposals of some thirty brands, eminently Catalan. Among them were Yerse, Escorpion, Sita Murt, System Action, Lola Casademunt, Rita Row, SKFK or Desigual, as well as children’s fashion brands such as Bóboli and other footwear brands such as Naguisa.
Promoted by the Catalan Fashion Cluster (Modacc) and the Generalitat de Catalunya, the 080 Barcelona Fashion Connect showroom chose in its first edition of 2021 to be “seasonally adjusted” and held one month before the 080 Barcelona Fashion catwalk (which will take place on April 26 to 29) “so that the calendar is more suitable for buyers”, as explained a few weeks ago by the organizers.
“The new digital showroom format has been a success. Professionals in the sector are increasingly accustomed to digital interaction and more receptive to using this channel to generate new business opportunities ”, David García, head of Modacc, assessed in a statement.
“It is confirmed that the public-private collaboration between the 080 Barcelona Fashion platform led by the Generalitat of Catalonia and the commercial potential of the Catalan brands grouped in the Modacc cluster is a successful strategy to promote activities with an impact on the fashion sector” , has added.
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