Just like last year, Amazon's Black Friday sales begin one week before the official retail date on November 29th. So you have seven additional days off to use the benefits.

The retail giant's event will take place from Friday, November 22, 00:01, until November 29, 23:59. Tens of thousands of offers are available during this time.

Amazon continues its Black Friday tradition by offering "Deals of the Day" and "Lightning Deals". As the name implies, the former will lower the prices of certain products for a period of 24 hours, while the latter will apply to items of a limited quantity and for a shorter period.

In fact, the Seattle-based company has insisted that there be new lightning agreements every five minutes, giving you the perfect reason to update the site frantically to see what prices have reached new lows.

Being an Amazon Prime member gives you an exclusive 30-minute pre-access to all new Lightning deals, giving you precious time to buy products ahead of everyone else.

No Amazon Prime member? Do not worry, the retail giant is offering one-month prime trials for all users. The best time to test this is Black Friday.

So, what exactly is being discounted during Amazon's Black Friday event? Well, Amazon has not bothered about the details, but we expect the in-house hardware, like the echo speakers, to go down in price.

4K televisions, headphones, laptops, smartphones and smartwatches also saw exceptional discounts last year. Expect more in 2019.

Of course, Express.co.uk will bring you up to date at the beginning of Amazon sales and keep you informed of the best deals.

Doug Gurr, Country Manager of the company in the UK, said at Amazon's Black Friday event, "We know how important it is to help our customers save money wherever they can Friday to sell to customers in the UK ahead of the festive season.

"With new offerings announced daily for eight days, savvy shoppers can find great deals on a variety of products and get everything they need to make the most of their celebrations."

Need a retail solution for Black Friday? With Amazon you are protected. The company opens the customer experience "Home of Black Friday" for the third time in a row.

The London experience will be open from 28th November to 1st December, with hundreds of special offers, according to Amazon.

The Home of Black Friday is located at 7 Addington Street, London, SE1 7RY.