If you forgot to buy flowers for your Valentine’s Day, here is a new service to help you get out of the sticky situation.
Here for the rescue there is Pine & Ginger Floral Co, a New Zealand florist who has created a special note that you can send with your flower delivery which allows them to take all the blame for the “delayed” gift.
The “yellow card”, as it is called, presents ample apologies from the florist, who assumes full responsibility, even if the truth is that the sender really forgot to order the flowers on time.
To make the situation even more credible, the flowers will be dropped on February 15th.
“We sincerely apologize for not having received these flowers yesterday on Valentine’s Day,” says the letter.
“Our bellhop was bitten by a dog and was unable to fulfill your partner’s order, which we can confirm that they did months ago in preparation for this very special day.
‘This was absolutely not a last minute order.
‘They really love you, we promise. This is our bad thing. ‘
Anyone who wrote the letter to Pine & Ginger may have gone a little too far with the apology, as it begins to seem less credible as the letter continues.
” We guarantee that your partner pays close attention to creating the best bouquet for you.
“They asked us to include all your favorite flowers and blooms that remind them of you … unfortunately, those flowers are not available but your partner certainly knows what they are.
The letter ends with the final apology and a compliment to the recipient, just to butter them a little more.
‘We hope that you will direct your anger and disappointment towards us, our delivery boy and, above all, the dog.
‘Don’t blame your partner, it’s not his fault. They told us they love you very much.
‘Again, just to clarify, this delayed delivery is not your partner’s fault.
“We hope you like your flowers – we made sure they are as beautiful as you are.”
The ingenious marketing stunt, born after the owner Daryian Tee, started receiving calls from people late at night asking him to help them with an overtime delivery.
‘I know how it is … many of them have forgotten [to buy presents for Valentines Day], “He told the NZ Herald.
‘I was getting calls at 11.30 last night with people saying “brother, can you please sort me out”.
‘Just like in sports, you are out of the game for a while, but you are not completely out of the game like a red card. ‘
Not everyone loves the idea though.
“This must have been thought by a male,” said one person.
“This is where my flowers are,” wrote someone else, who also tagged his partner in the comment.
We bet he will order roses very soon.