Although the north of NSW has benefited from a surge in US visitors to Australia – a record $ 44.6 billion – which, according to the latest results of the International Visitor Survey and the National Visitor Survey, does not translate into financial gain for the region.

The actor Chris Hemsworth, who lives in Byron Bay, recently starred Dundee Tourism campaign to attract US visitors – a campaign that made people believe in something new last year crocodilee Dundee Movie was produced.

The North Coast of New South Wales recorded an additional 2000 visitors from the US between June 2018 and June 2019.

The Dundee poster with Chris Hemsworth and Danny McBride.

The Dundee poster with Chris Hemsworth and Danny McBride. contributed

Despite this trend, Americans spend $ 2 million less during their visits over the same period, from $ 23 million to $ 21 million.

The north coast of New South Wales is becoming a hotspot for international tourists. Last year, another 15,000 visitors came to the region.

Minister of Commerce, Tourism and Investment, Senator Simon Birmingham, said the influx of visitors was equivalent to the area between Tweed and Forster, but much of them spend some time on the northern rivers.

"About 60 percent of the North Coast's international visitors stayed in Byron Bay," he said.

"In addition, about 14 percent of all native overnight guests stayed overnight in Byron Bay.

"It is encouraging to see international travelers looking beyond Sydney and the Central Coast to get a sense of the variety of unique tourism experiences in the region."

The minister said the north coast of New South Wales has enormous potential for further growth.

"That's why the Morrison government is providing $ 7.5 million under our National Tourism Icons package to help provide the Northern Rivers Rail Trail," he said.

"Once commissioned, the Rail Trail will be an iconic, world-class natural tourism experience that will bring thousands of visitors from home and abroad to cities like Byron Bay and bring in millions of visitors."