For many travelers, packing a suitcase is a stressful effort; packaging light, a perpetual fantasy. To help guests drop excess baggage, hotels are partnering with fashion companies to deliver Instagram-worthy clothes directly to their rooms.
Do not pack it: rent it
Last December, W Hotels collaborated with the Rent the Runway subscription service to launch a wardrobe welcome service in selected hotels, including W Aspen, W South Beach, W Washington D.C. and W Hollywood. At the time of booking, guests of these hotels gain access to the more than 15,000 Rent the Runway women’s styles, as well as a modified selection of clothing and accessories based on each destination. For a one-time fee of $ 69, guests can rent four items for up to eight days; everything will be printed and ready to wear on arrival. Upon check out, guests simply return the rented items to the reception.
“It’s great for disposable items like winter boots or Aspen exit accessories that are heavy and cumbersome to carry, expensive to buy and something that travelers probably won’t be able to reuse at home,” said Anthony Ingham, world leader of the W brand. Hotels all over the world. (W Aspen rooms start at $ 299.)
While the initial concept was geared towards a leisure traveler, the demand was great among millennial professionals on corporate business travel. “This type of guest rarely checks a stock exchange and has a tendency to merge work and play,” said Ingham.
The start-up of fashion Trvl Porter offers a similar service. Stefanie Nissen, a former stylist and designer, founded the company in part to deal with the excessive consumption of clothing with a more circular approach to fashion. “Renting rather than buying extends the lifecycle of clothing and helps reduce landfill waste,” he said.
Before a trip, Trvl Porter customers are invited to provide information – their style, destination and type of travel preferences – that a professional stylist uses to create a personalized lookbook. Customers then select two or more items ($ 65 each) from local and national brands for two-week rentals that are shipped directly to any hotel in the United States.
“We eliminate the hassle of planning clothes and packaging with a customized solution,” said Ms. Nissen. Trvl Porter recently entered into a partnership with CitizenM hotels in New York City and Boston that offers guests a 30% discount on clothing rental fees ($ 149 rooms).
Palm Jetset-based Lady Jetset ships high-end rental clothing to travelers around the world. Guests staying at Shelborne South Beach ($ 299 rooms) enjoy same-day delivery (approximately $ 10), unpacking the concierge, and free return shipping. The fashion service offers a selection of designer branded cocktail dresses, cabana clothing and ski clothing, with styles selling for $ 500 or more, available for rent for around $ 80 plus shipping.
“Our customers tell us that the main reason they use our services is because of the” selfie effect “which means they don’t want to be seen on social media wearing the same thing twice,” said Bethany Sharp, president and co-founder of Lady Jetset.
Don’t pack it: borrow it
Troutbeck Estate, a 250-acre retreat in New York’s Hudson Valley, has launched a free “loan cabinet” for men, women and children in collaboration with the classic British brand Heritage Hunter. The closet is stocked with over 50 outdoor spots from down jackets and jackets to padded rain boots and backpacks with a field guide, binoculars, compass, first aid kit and picnic blanket ($ 240 rooms).
“Our guests love it and rely on it every day,” said Anthony Champalimaud, owner of Troutbeck Estate. “Whims strike without warning. If guests decide they want to walk through a snowfall, they are prepared. “Travelers can also borrow sunglasses from Morgenthal Frederics eyewear company during their stay.
Wellness warriors staying at the Equinox Hotel Hudson Yards in New York City have access to a number of perks designed to lighten the load of baggage ($ 700 rooms). As part of the hotel’s partnership with the activewear brand Rhone, guests can borrow training equipment at the reception. The service is an extension of the hotel’s roombar service which includes Rhone women’s and men’s clothing available for purchase (prices from $ 88). Guests who are also members of Equinox receive the added benefit of having their workout clothes washed for free during their visit.
In Chicago, Gray’s “forgotten”? We understand “program allows guests to borrow Lululemon fitness clothing. Thirty shorts and T-shirts in a variety of men’s and women’s sizes are available on a first-come, first-served basis. Lululemon’s Swiftly Tech short sleeve crew is a favorite among female guests (rooms from $ 159).
“The program was launched to help travelers reduce the stress of items packed in carry-on baggage,” said Bobby Gonzalez, director of concierge services at The Gray. “We believe that packing light should not come at the expense of guest comfort and daily routines.”
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