Hispano Suiza’s Carmen Boulogne caused a sensation on Barcelona’s Paseo de Gracia. The exclusive car of the Catalan firm parked in front of the Mandarin Oriental Hotel, causing great excitement among passers-by on the popular Barcelona street. The Carmen Boulogne, with the appearance of a superhero car, is an electric hypercar, which accelerates from 0-100 in 2.6 seconds and of which five units have been manufactured so far with a price of 1,600,000 euros.
The spectacular car parked in front of the Mandarin Oriental Hotel in Barcelona to announce the new agreement between the car brand and the hotel, for which it will become the first Hispano Suiza Ambassador Hotel. The two companies with common brand values such as exclusivity, elegance and excellence have reached a collaboration agreement to promote their brands together. The agreement will include different dissemination actions, as well as visits and premium experiences from Hispano Suiza for VIP clients of Hotel Mandarin Oriental in Barcelona.
Jean Philippe Moser, General Manager of Mandarin Oriental, Barcelona, stated that “Through this alliance we want to offer our clients an experience that goes beyond just staying in our hotel. In this way, and in keeping with the general line of the group, we seek excellence and luxury in everything that our guests can find in Mandarin Oriental, Barcelona. “
Sergio Martinez Campos, CEO of Hispano Suiza, comments, “Hispano Suiza was born in Barcelona in 1904 and turned the city into the epicenter of luxury and excellence during the first decades of the 20th century. We are very happy that the first Hotel in the program is the Hotel Mandarin Oriental, Barcelona. This is the first step of the Hispano Suiza Ambassadors Hotel Program to transmit the values of our brand throughout the world and to once again become a benchmark in the world of hyper-luxury and elegance in the automotive sector, with brands related to ours. “