As part of the campaign, police are promoting the "I & # 39; m DES" program, where participating venues will give designated drivers complimentary drafted soft drinks.
The initiative, led by the Cambridgeshire and Peterborough Road Safety Partnership (CPRSP), aims to reduce the number of traffic collisions caused by alcohol at the wheel during the holidays.
A total of 46 Cambridgeshire venues joined the program this year – more than three times the number of venues compared to last year.
To participate in the program, which runs throughout December, employees at participating venues must know that they are the designated driver and request an "I & # 39; m DES" bracelet from a co-worker.
The participating venues are:
– The Eltisley, Eltisley, St. Neots
– The Greystones, Sawtry, Huntingdon
– The Pig N Falcon, St. Neots
– The Ax and the Compass, Hemingford Abbots, Huntingdon
– Samuel Pepys Pub, Huntingdon
– The Lounge, St. Ives
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