Pointy, an Irish startup that helps local retailers compete with Amazon (AMZN), is present in more than 1% of US stores today, the company said Wednesday.

The start-up device, which allows consumers to see which products are available in stores near them, now displays real-time availability information for over 50 million individual items, Pointy said.

Considering that certain retail sectors have "particularly high acceptance," Pointy said that 10% of all US pet stores now use their device, as does a similar proportion of toy stores.

Liquor stores, hardware stores and sports shops also enjoyed high acceptance in the US, the company said.

Overall, the device is now in use by more than 15,000 independent retailers around the world, Pointy said.

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Retailers connect the device, which costs US $ 899 in the US, to their existing POS system. Pointy automatically creates a website for retailers listing all the products they sell.

The service works with POS systems from new operators such as Clover and Square. Pointy announced on Wednesday that the Vend, QuickBooks Cloud and IdoSoft systems are now supported.

"Local retailers have the same problem everywhere," said Mark Cummins, co-founder of Pointy, in a statement.

"Consumers look for the products they want to buy on their cell phones, but local retailers are not included in these searches and lose their business," he said.

"Pointy makes it easy for local retailers to regain this business by putting their live inventory online."

Pointy's offering, launched in 2014, is unlike most other solutions that typically help retailers sell goods online.

Instead, Pointy leads consumers to individual stores and helps local retailers "be on par with e-commerce giants," the company said.