What brands are successful in mobile games in the US? Marvel, Dragon Ball and Star Wars in the lead

Although none of them have anything to do with Journey to the West on a global level, driven by the Chinese market.

Three of the five most successful brands in mobile video games in the United States based on external IP (comics, movies, manganimes, etc.) belong to Disney. This is reported by a new study by the market research firm Newzoo, which places the Marvel universe as the most successful series in the territory, far surpassing the Dragon Ball, Star Wars and Game of Thrones saga as well as Disney.

With Apptopia data, Newzoo reports that adaptations to mobiles and tablets of Iron-Man, Captain America, Spider-Man and company generated 175 million dollars in the United States alone. Second is Dragon Ball at $ 113.9 million, followed by Star Wars ($ 107.7 million), Game of Thrones ($ 85.2 million) and Disney ($ 54.2 million).

What brands are successful in mobile games in the US?  Marvel, Dragon Ball and Star Wars in the lead

Two productions have a lot to blame for this triumph of La casa de las ideas. On the one hand Marvel: Battle of Superheroes, with revenues of more than 700 million dollars in its more than six years of life in the iOS and Android market; and for another Marvel Strike Force, an RPG that added 90.5 million dollars last year.

Journey to the West dominates globally

What brands are successful in mobile games in the US?  Marvel, Dragon Ball and Star Wars in the lead

The United States may be Marvel territory, but the rest of the world is not, where the Asian market has a lot to say. Thus, between January 1, 2015 and March 15, 2021, Journey to the West generated $ 5.4 billion, practically all from China, for the $ 2.2 billion reported for Marvel. Onmyoji, Star Wars, and Three Kingdoms lead a group with more than $ 1 billion each.

READ  A version of Sgt. Pepper to remember the celebrities who have left us in 2020

In terms of downloads the top 5 changes, with Despicable Me Gru, Marvel, Strawberry Shortcake, Transformers and Disney as the strongest brands.

Marvel’s dominance over the video game industry as an external IP seeks to be seen also in video games for consoles, with the 2020 releases of Marvel’s Avengers, Marvel’s Spider-Man: Miles Morales and Marvel’s Iron Man VR.

More about: Sales, Marvel, Star Wars and Dragon Ball.

Leave a Comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.