The smartphone market is one of the most competitive. With the arrival of the digital age, users had many options available to carry out their day-to-day activities with the help of a cell phone.
For this reason, market leading companies have created a wide variety of devices that continue to surprise smartphone consumers.
The leading brands in the market are venturing into the creation of the equipment, which consequently makes it more expensive. Despite the fact that during 2020 there were decreases in their sales, they continue with good numbers within the business.
According to the statistics portal StatistaSamsung leads the market by 19.2 percent, followed by Apple and Huawei, with these three tech giants registering the most sales worldwide. These three cell phone brands are in a constant battle, so no position is guaranteed.
It is important to mention that brands such as Xiaomi, Oppo and Vivo registered good sales. The Chinese brand Xiaomi is close to catching up with Huawei thanks to the fact that the consumer recognizes it for the cost / benefit of its products.
The company has repeated on several occasions that it has set a limit to earn no more than 5 percent per equipment sold, a reason that allows them to lower their costs compared to their competitors.
Another fact that is important to mention is that Xiaomi does not invest in advertising, everything has been left to P2P marketing. Well they say that the best advertising is the one that goes by word of mouth and that is how the Chinese company has become famous in the world.
On the other hand, not everything is a thousand on chips for all companies. In recent days LG Electronics announced its decision to close its smartphone division from July 31 of this year. The Korean company recognized that the market is highly competitive and that they will best use those efforts in other growth areas.
LG was one of the pioneers of cell phones, even preceded the iPhone with its first touchscreen smartphone, the LG Prada, in 2006. With Chinese brands such as Huawei and Xiaomi rapidly gaining popularity, LG could not find the formula to do battle with your competitors.