History has placed Apple as one of the most innovative companies on the market, revolutionizing sectors such as computers, music and the mobile sector in its wake; and the iPhone has been its most important product, and in which, 14 years later, the company continues to trust its future. But what is special about this team?
The iPhone has sold more than 1.4 billion units since its release in 2007, according to statistics from the data analysis website Statista. But beyond these staggering sales numbers, this team represents the most successful long-term strategy in the entire technology industry.
To understand the impact and strategy of Apple around the iPhone, it is necessary to know a little about the philosophy that Steve Jobs permeated the company. Jobs was clear and dictatorial in demanding synchronization between software and hardware; and the unique inclusion of key elements within the ecosystem, gave it a greater competitive advantage over the rest of the competition.
In past installments of this column, I have explained what the so-called “Apple ecosystem” consists of, a digital space in which all the company’s devices are automatically interconnected. While it is true that the company’s operating system forms the roots on which its empire has been built; the iPhone is the trunk on which the success of many other products emerges.
The Apple Watch became the most popular and advanced smartwatch model on the market. In fact, reports from the company Strategy Analytics reported that Apple surpassed the entire Swiss luxury watch industry in 2019. Data estimates that Apple sold 30.7 million watches compared to 21.1 million in the Swiss industry.
From 2015 to 2020, Apple sold more than 129.3 million smartwatches, according to Canalys, Strategy Analytics.
Another piece of equipment that institutionalized the company was wireless headphones, which existed long before Apple launched its Airpods. But thanks to the mystique created through the excellent marketing efforts, characteristic of the company, they have made it have a great influence on the markets and its competitors; leading these wireless audio devices to become the standard for audio equipment in the mobile industry and caused the disappearance of the audio port.
The success of the Airpods triggered a jump in the development and sale of wireless headphones, and Apple’s models are the most recognized and sold in the entire industry. In fact, the Metropolitan Transportation Authority (MTA) of New York City, in 2019 issued an alert for the large number of Apple headphones that fell on the train tracks, reported various specialized media such as The Verge.
Apple’s most recent creation are the so-called “AirTags”, devices that function as trackers within its “Find My” platform. This type of technology is not new, companies like Tile have been in the market since 2012; recently Samsung introduced a similar team.
However, as I have discussed above, the scope and integration between hardware and software give Apple a competitive advantage over the competition. In fact, Tile filed a complaint with the United States Congress for alleged “Anti-Competition” moves by Apple.
Having all this information and success data from Apple in each of these products, there is a common element that unites them all, the iPhone. All these peripherals, Apple Watch, AirPods, HomePod, AirTag work and take advantage of the range and capabilities of the mobile. This business strategy has made the iPhone remain relevant in an increasingly competitive market, and in which other brands offer new and better technologies on their mobiles.
The iPhone continues to function as the key piece that allows it to give it the necessary push so that another of its teams has the necessary success. Other smart watches can work with iPhones, but it is the Apple Watch that is the only one with the permissions to take advantage of the full capabilities of the Apple ecosystem. The same is true for other audio equipment, and the same will be true for the AirTag competition.
The importance of the iPhone is that it has become the trunk for the development and success of other Apple products, which target other sectors of the market. This formula has worked for the company for many years, and only time will tell how long the company will be able to maintain a business model based largely on the sale of its mobile phone.
Drones and computers for everyone
This week I tell you about the latest DJI drone, with the Air 2S model. Also, of what was presented by Samsung during its event, and its foray into the computer market for video games. Meanwhile, I question Microsoft’s decision on the design of its Surface Laptop 4.
To the skies. DJI has stood out for putting quality photography and video drones in the hands of ordinary citizens at an affordable price. The latest equipment is the “Air 2S” model, which places portability and photography capabilities at the fore. Among the novelties of this edition, the company has placed an image sensor of one inch in size, with 20 megapixels, which allows recording in 5.4K resolution at 30 frames per second or 4K at 60FPS. While the viewing range is about 180 degrees. One of the new additions is the inclusion of the “MasterShots” mode within the software, which allows the drone to take sequential shots and maneuver automatically on a selected object or person. Video transmission distance is 12 kilometers with 1080p resolution. Price: US $ 999.
A new competitor. Samsung presented its new line of laptops last week, but the big surprise was the inclusion of a model that is focused on the public of gamers. The Galaxy Book Odyssey comes with a less dramatic and striking design, far from what gaming laptops have used to, but don’t be fooled by this, as it comes with quite interesting features. Its screen reaches 15.6 inches in size with Full HD resolution (1,920×1,080). Inside are 11th generation Intel i5 or i7 processors, up to 32GB of RAM capacity, and an NVidia GeForce RTX 3050 Ti Max-Q GPU. In terms of ports, users will find two USB-C ports, 3 USB-A, HDMI, Ethernet, and MicroSD. One of the most interesting features is its 83Wh battery, which promises greater autonomy; and the ability to expand storage and RAM. However, one of the weak points is the lack of Windows Hello as an authentication method; although Samsung put a fingerprint reader on the power button. Price: US $ 1,399.
An improvement? Microsoft introduced the fourth version of its Surface laptop. On this occasion, the company focused on improving computational capacity with the new processors from Intel and AMD. They also kept essential features of the previous model such as its excellent autonomy and keyboard. However, the notebook feels a bit lagging behind in terms of design, which has not seen any substantial changes since the first version. In addition, the USB-C and A ports do not have Thunderbolt 3 capacity. This team makes us think that it is not a good idea to jump between the previous model and this one. Price: From US $ 1,300.