Xiaomi celebrated the global launch of its long-awaited premium flagship Mi 11 with a huge public display that spanned three iconic buildings in three different countries. Light displays showing the Mi 11 adorned the facades of the world’s tallest building, the Burj Khalifa in Dubai, as well as the BFI IMAX in London and the Central World in Bangkok.
Marking Xiaomi’s successful foray into the premium smartphone market, the huge screen demonstrates its confidence in the Mi 11. The smartphone was the first on the market to incorporate the latest Qualcomm®SnapdragonTM888 mobile platform and boasts one of the best displays available. currently professionally tuned stereo speakers with SOUND BY Harman Kardon, as well as a host of other top-of-the-line specs.
The Mi 11 was first introduced in China in December last year, offering groundbreaking innovations in performance, display and entertainment. For its part, the global launch took place on February 8 in the main markets of the world.