The expansion of Xiaomi into Europe continues after the Chinese smartphone maker announced it would open its first retail store in London.
The company is best known for the development of Android quality Mobile phones at affordable prices and has already launched devices in Spain, Italy and France. Now, this move has touched Britain, where Xiaomi unveiled his Mi 8 Pro device yesterday and opened a store at Westfield Mall in London on November 18.
This point of sale will Xiaomis first authorized Mi-Store. Styled in the iconic Apple stores, Mi-Store presents a variety of products, not all of which are available in the UK.
However, Xiaomi has shown what she wants to offer in the UK by presenting a range of products alongside the Mi 8 Pro this week. These include the budget-priced Redmi 6A phone, and the Xiaomi Band 3 fitness machine and the £ 399 Mi Electric Scooter in accessories. The company said that more will come.
This product selection is available through Xiaomi's own Mi.com store and a number of other outlets, including Amazon. Carphone Warehouse and Three, which will exclusively distribute Xiaomis smartphones among UK telecom operators.
Xiaomi has not settled in the US, but sells a range of accessories. European launches, however, mark a new phase of international expansion beyond Asia. Although Xiaomi claims to be represented in "more than 70 countries and regions around the world, it has achieved most of its success in China, India and Asia.
CEO Lei Jun However, he has publicly spoken of his goal of selling Xiaomi phones in the US by early 2019 at the latest.
Despite its limited focus, Xiaomi claims that in 2018, a record of 100 million devices was delivered. The company, after its IPO in Hong Kong in the first quarter as a listed company, a gain of $ 2.1 billion. However, the IPO with Xiaomi on a flotation of $ 50 billion was no longer as big as half of the target, while its shares have been valued since mid-September under its IPO.