Xiaomi continues its expansion in Spain, with two new physical stores that are added to the 56 already existing: the establishments located in the Meridiano shopping center (Avenida Manuel Hermoso Rojas, 16, Santa Cruz de Tenerife) and the Illa Diagonal shopping center (Avinguda Diagonal, 557, Barcelona) will be open to the public on Wednesday 25 and Friday 27 November, respectively, at 11 a.m.
The fact: On the occasion of this opening, the first 200 buyers will have a guaranteed gift. In addition, attendees will be eligible for exclusive offers.
The opening of these two new Mi Stores adds to the efforts made by Xiaomi to continue expanding its presence in the distribution channel. Within the framework of this strategy, Xiaomi already has in Spain a distribution network of 56 Mi Stores in a total of 29 provinces, to which these two new establishments are now added.
In addition, these two new stores are integrated into the network of about 110 Mi Stores with which Xiaomi, hand in hand with its partners, account in Europe, in markets such as Andorra, Austria, Croatia, Slovakia, France, Greece, Hungary, Italy, Latvia, Norway, Poland, Portugal, United Kingdom, Czech Republic, Romania, Serbia and Ukraine.
As fundamental pillars of its business model, Xiaomi enhances the hardware, Internet services and new retail. With the latter, aimed at making it easier for users to come into contact with the brand’s products, the company seeks to strengthen its commitment to consumers and Mi Fans of Spain, and to allow everyone to enjoy a better life thanks to innovative technologies with honest prices.
In this context, Xiaomi constantly works to strengthen its presence at the point of sale and expand its distribution channel, hand in hand with its partners. In this way, the company seeks to consolidate its model of new retail, consisting of the efficient integration of channels online Y offline own and third parties.
Thus, within the framework of its new retail, the brand’s products can be purchased with all the guarantees in Spain in the Mi Store and the official Xiaomi e-commerce, mi.com, as well as in a wide network of points of sale both offline as online. Thus, they can be found in Alcampo, AliExpress Plaza, Amazon, Carrefour, El Corte Inglés, Eroski, Fnac, MediaMarkt, PcComponentes, Phone House, Worten and in the Orange, Movistar, Vodafone and Yoigo stores.