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Rick Ross and Lior Suchard partner with Pininfarina for EnSima Miami project

Grammy‑nominated rapper Rick Ross and mentalist Lior Suchard have partnered with Italian design house Pininfarina for the EnSima Miami I development in Miami Gardens.

Rick Ross and Lior Suchard partner with Pininfarina for EnSima Miami project
Rick Ross and Lior Suchard partner with Pininfarina for EnSima Miami project

The EnSima Miami I development, a mixed‑use masterplan set in Miami Gardens, has added two high‑profile partners to its roster: Grammy‑nominated rapper‑entrepreneur Rick Ross and Israeli mentalist‑entrepreneur Lior Suchard. Both join the venture alongside the legendary Italian design house Pininfarina, the project’s co‑founders Shalom Arik Maimon, David Shapiro and Ali Yesil, and the construction specialist TerraForm Development.

Partners and their roles

According to a Globe Newswire release distributed on July 28, 2026, Suchard, who founded EnSima with Maimon, Shapiro and Yesil, will serve as a founding partner in EnSima Technologies and EnSima Holdings. His background spans more than 70 countries of mental‑performance shows, Fortune 500 corporate events and regular appearances on American late‑night television, complemented by a portfolio of investments in early‑stage Israeli B2B startups via toDay Ventures.

Ross, whose career includes a Grammy‑nominated discography and the Maybach Music Group label, is also joining EnSima Technologies as a partner. The release notes his upbringing in Carol City, the heart of Miami Gardens, framing the partnership as a “homecoming.” Ross’s business activities extend into franchising — notably Wingstop locations under the Boss Wings Enterprises banner — consumer goods such as Slippery Soap sold through AutoZone, and equity stakes in Sovereign Brands, the parent of Luc Belaire champagne and the rum Bumbu.

The partnership is presented as a blend of Suchard’s international reach and Ross’s deep local roots, giving EnSima a network that stretches from global tech circles to the Miami‑area consumer market.

Design and construction innovation

Pininfarina’s involvement goes beyond brand licensing. Founded in 1930, the Italian design firm is best known for its long‑standing collaboration with Ferrari since 1951. The press release emphasizes that Pininfarina will “professionally participate in shaping the project’s architectural language,” applying its principles of engineering precision, functionality and aesthetics to a residential environment.

The build will rely on two advanced construction technologies. TerraForm Development, described as a pioneer in transforming traditional building methods, will execute the construction using RENCO’s patented MCFR composite system. This mineral‑composite, fiber‑reinforced system consists of interlocking blocks bonded with adhesive to form a monolithic structure that is lighter and stronger than concrete, and which can be erected more quickly and at lower cost than conventional framing.

EnSima Technologies adds a proprietary surface treatment developed in coordination with a specialty admixture company. The treatment uses a nanographene formulation to create a unique texture on the composite blocks, aligning the finish with Pininfarina’s luxury standards. The release notes that EnSima “did not set out to reinvent structure” but rather to give the proven RENCO system a “finish worthy of the Italian design house.”

Project details and market positioning

EnSima Miami I is described as an eight‑story, 670‑unit residential development topped with 165,000 square feet of retail space. The masterplan clusters active retail, structured parking and stepped residential blocks, linked by elevated green courtyards and pedestrian corridors. This configuration aims to foster a walkable, community‑focused environment within Miami Gardens’ “significant growth corridor.”

The release situates the project against a broader South Florida price context. EnSima Miami I launches at roughly $593 per square foot, contrasted with established neighborhoods that trade from around $850 in Downtown Miami to $4,000 in Bal Harbour. The statement positions Miami Gardens as “the last genuinely attainable corner of Miami‑Dade County” for buyers priced out of coastal markets.

Location‑side advantages are also highlighted. Hard Rock Stadium, located minutes from the site, hosted multiple matches of the FIFA World Cup 2026, including the third‑place final on July 18, 2026. The venue also serves as the home of the Formula1 Miami Grand Prix, a major draw for international investors. Proximity to these events underscores the timing of the announcement, which the release calls “a defining moment for Miami Gardens.”

Chronology and upcoming milestones

The announcement coincided with the closing weekend of the FIFA World Cup 2026, when global attention focused on Miami Gardens. The same week, EnSima confirmed that its sales office in the city will open in September 2026, offering prospective buyers a first‑hand look at the development.

By weaving together a globally recognized design house, cutting‑edge construction science, and partners whose credentials span entertainment, franchising and international venture capital, EnSima Miami I aims to set a new benchmark for affordable luxury in Miami Gardens. The convergence of these elements, announced amid a world‑wide sporting spotlight, suggests that the project will be closely monitored by both regional developers and investors eyeing the next wave of growth beyond South Florida’s traditional coastal enclaves.

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