America’s Cup, Frecciarossa official sponsor di Luna Rossa

High‑speed rail and elite sailing intersect as Frecciarossa, the flagship brand of Trenitalia within the Gruppo FS, was named official sponsor of the historic Italian sailing team Luna Rossa. The partnership was unveiled on 3 September 2026 at the National Railway Museum in Pietrarsa, a venue that symbolises the country’s transport heritage.

The ceremony gathered Luna Rossa chief executive Max Sirena, FS corporate deputy general manager Giuseppe Inchingolo and Trenitalia’s marketing and revenue‑management director Mario Alovisi. All three executives highlighted a common ambition: to pair the precision of high‑speed rail with the exacting standards of America’s Cup competition.

Media additions

"Siamo felici di avere Frecciarossa al nostro fianco nella sfida alla 38esima America’s Cup"

Max Sirena, CEO of Luna Rossa, via La Milano

Sirena continued, describing the partnership as a meeting of “a name symbol of Italian excellence” that shares “competence, performance, style and technology”. He stressed that both sport and rail demand “absolute attention to detail, precision and the ability to innovate”, qualities he believes will elevate the team’s campaign.

"La collaborazione con Luna Rossa va oltre la sponsorizzazione sportiva. Accompagnare il team velico verso uno storico appuntamento come l'America’s Cup ci permette di rafforzare la presenza internazionale di Frecciarossa e di valorizzare l’eccellenza italiana in un contesto globale"

Giuseppe Inchingolo, Vicedirettore Generale Corporate del Gruppo FS, via Il Messaggero

Inchingolo added that the alliance will also see Frecciarossa contribute logistical expertise to “the successful realisation of a great event”, reinforcing territorial growth through “more integrated and efficient mobility”.

"Frecciarossa di Trenitalia sta vivendo una fase di profonda evoluzione, definita dal nuovo logo e dal progressivo ingresso in circolazione dei treni ad Alta Velocità di nuova generazione. Unire il nostro percorso a quello di Luna Rossa significa valorizzare la nostra identità e parlare a un pubblico globale attraverso una vetrina d’eccezione"

Mario Alovisi, Direttore Marketing e Revenue Management di Trenitalia, via ANSA

Alovisi’s remarks echo a broader brand refresh that has seen Frecciarossa adopt a new visual identity and introduce next‑generation high‑speed units into service. By aligning with a globally recognised sailing team, the brand hopes to “talk to a global audience through an exceptional showcase”, as he put it.

The sponsorship does not emerge in a vacuum. It formalises a collaboration that began during the “Preliminary Regatta Sardinia” held in May 2026, when Luna Rossa first tested a joint presence with Frecciarossa. At the Pietrarsa launch, the team staged a dramatic “fly‑by” in the Gulf of Naples: an AC40 monohull skimmed the museum’s façade while the Accademia Nazionale di Santa Cecilia provided a live soundtrack. The spectacle offered a preview of the full‑scale Preliminary Regatta scheduled for 24 September 2026 in Naples.

That regatta will serve as a “stress test” for the city’s transport network. According to the venue‑board meeting reported by Il Sole 24 Ore, the steering committee will now meet “at least once a month” to keep the timetable on track. Mayor Gaetano Manfredi confirmed that the Nisida base is already “fully operational” and that the Bagnoli base should be ready “by early October”. He added that the pre‑regatta will help assess “what works, but also what doesn’t”, especially regarding crowd management and security.

Manfredi also described the forthcoming spectator infrastructure: “Along the seafront there will be a raised platform… we plan not only to set up areas along the seafront, but also to create viewing points as you head towards Posillipo, ensuring widespread access”. While access will be free, the mayor warned that “access will be restricted as there is also a security issue”.

From a logistical standpoint, Frecciarossa is slated to handle the massive influx of fans expected for the main event in 2027. All sources agree that the 38th America’s Cup, scheduled for the first time on Italian soil in Naples, will act as a “world‑wide showcase for tourism and mobility”. The rail brand will connect the capital city with major national hubs, integrating high‑speed services with local transit to move “between 3 000 and 4 000 people” per day, as noted by the America’s Cup Partnership chief Marzio Perrelli.

Beyond the immediate operational role, the partnership is positioned as a cultural statement. By joining forces, two iconic symbols of Made in Italy—cutting‑edge rail travel and a storied sailing programme—aim to amplify “Italianity, excellence and teamwork” on the global stage. This narrative appears consistently across La Milano, Il Messaggero, Ansa and FSNews.

Chronology and forthcoming milestones

• May 2026: Preliminary Regatta Sardinia marks the first public collaboration between Frecciarossa and Luna Rossa.
• 3 September 2026: Official sponsorship announced at the National Railway Museum in Pietrarsa, accompanied by a Gulf‑of‑Naples fly‑by.
• 24 September 2026: Start of the Naples Preliminary Regatta, serving as a logistical rehearsal for the main event.
• Early October 2026: Expected operational launch of the Bagnoli base, allowing the first AC75 yachts to enter the water.
• 2027: The 38th America’s Cup takes place in Naples; Frecciarossa will manage visitor flows and link the city to Italy’s principal urban centres.

Looking ahead, the venue board’s monthly meetings will monitor progress on infrastructure, security and spectator amenities. The next steering‑committee session is slated for late September, where officials will review the outcomes of the preliminary regatta and confirm the readiness of Bagnoli. Additionally, Sport e Salute chief Diego Nepi Molineris hinted that a successful 2027 edition could influence the bid for the 2029 America’s Cup, emphasizing that “Naples must prove on the ground that it is the ideal venue”.

In sum, the Frecciarossa–Luna Rossa partnership intertwines high‑speed mobility with elite sport, promising a coordinated showcase that leverages Italy’s engineering pedigree and sailing heritage. As the September regatta unfolds and construction milestones are met, observers will watch how the combined expertise of rail and sail shapes the first Italy‑hosted America’s Cup.