After three months closed, UK bars and restaurants have reopened after 51% of the British population has received at least one dose against the coronavirus. This has meant that the country’s health situation has evolved favorably and has influenced the behavior of the population as a whole. With more immunized, less hospitalized and the open hospitality industry, a festive climate has arisen that has put the stock of beer in the country in check, as reported by the Financial Times.
Bars and restaurants are running out of stock and increasing orders to beer companies, which have accelerated their productivity in order to cope with the growing demand. The beers with the greatest pull on the British market are artisanal and premium lagers, but the truth is that all hoteliers have seen their expectations exceeded. “Vendors can’t move fast enough to keep up,” says Phil Urban, CEO of Mitchells & Butlers, the UK’s largest pub group at FT.
In data, overall pub sales in the first week of reopening were 12% above 2019 levels, according to Oxford Market Watch. Despite the fact that the capacity inside the premises is 40%. But, it seems that the limits of capacity in the interiors have had little influence so that the sales of beer have soared. In fact, despite the fact that temperatures have not started to rise yet, UK terraces have seen more and more customers flock to them.
Jean-David Thumelaire, Sales Director at Budweiser Brewing Group for UK and Ireland, said: “The reality exceeded our expectations in more than three times, nobody expected that… There is a first moment of euphoria that is happening now and we think it could last until the restrictions are completely lifted. “Therefore, craft brewers and larger companies are working 24 hours a day to cope with the elevated demand for beer and thus fulfill the orders that the bars are making. Heineken issued a statement claiming to be “working hard on a solution to meet demand – all of our breweries are working on brewing beer and we are connected with our breweries in other parts of Europe to import additional beer into the UK. “