Heineken has warned British hospitality clients that popular weight-loss medications like Ozempic and Wegovy could reduce traditional beer sales by dampening alcohol cravings.

Novo Nordisk filed a lawsuit against Eli Lilly, claiming the rival firm uses outdated clinical data in its advertisements to misrepresent its obesity drugs.

The litigation claims Eli Lilly’s marketing for Mounjaro and Zepbound uses outdated data to unfairly compare efficacy against Wegovy and Ozempic.