Wall of Entertainment Partners with Chronicle Media to Grow US YouTube Shows

UK-based digital entertainment studio Wall of Entertainment has entered into a strategic partnership with Chronicle Media, an artificial intelligence platform designed to automate audience discovery and channel growth. The collaboration intends to scale the reach of the studio’s initial U.S. Series, Substitute Teacher and House Rules, both of which are scheduled to premiere on July 16. These programs are distributed in the U.S. Via Tubi.

The deal reflects a shift in production strategy for Wall of Entertainment as it formalizes its operations in the United States. Founded in 2011, the studio previously established a reputation for viral branded content, including programs such as The Pink Courtroom and Does The Shoe Fit. As the studio transitions into the U.S. Market, management is focusing on precision in viewer acquisition. According to studio co-founders Joivan Wade and Percelle Ascott, the goal is to shift the focus from content creation alone toward the mechanics of viewer connection.

Media additions

"The challenge in the U.S. isn't the content, it's connecting it to the right audience at the right moment. Chronicle solves that problem. ‘Substitute Teacher’ and ‘House Rules’ are exactly the kind of shows that win when they find their audience, and now they will."

Joivan Wade and Percelle Ascott, Co-Founders

Chronicle Media launched in 2025 and is supported by investors including Patron, Point72 Ventures, Z Ventures, and Sands Capital. The platform employs frontier AI models to perform audience simulation, a process that involves generating and testing thousands of niche audience segments to identify the largest potential fanbase for specific content. By automating campaign management and channel optimization, the startup seeks to transform social media discovery from an intuition-based process into a measurable output.

The partnership targets the growth of two specific influencer-led game shows:

• Substitute Teacher: A character-driven comedy game show situated in a high school classroom. The show features contestants DangMattSmith, HeyTonyTV, Nia Ivy, and Lauren Ashley Beck, and is hosted by Charles Brockman III.
• House Rules: A competition series focused on the dynamics of life at home. It is hosted by creator and musician Laro Benz.

The operational expansion of Wall of Entertainment into the U.S. Is overseen by Jonny Paterson, who joined the company in late 2025 to lead North American operations. The studio maintains a portfolio that includes over 1,000 episodes and more than 12 billion digital views, with content partnerships across networks including the BBC, Channel 4, Sky, Netflix, Amazon, and Tubi.

For Chronicle Media, the Wall of Entertainment project follows work with other YouTube programs, including Chewed Up, Simply Symons, and Why'd They Wear That?. Aaron Sisto, co-founder and CEO of Chronicle, describes the current state of social media as a black box for many brands. According to Sisto, companies spend significant resources on content without systematic methods to identify audience preferences or organic growth drivers. He suggests that while the previous decade established the creator economy, the next stage will involve its automation.

"Brands are spending billions creating content without truly understanding what audiences want, why something spreads, or how to systematically grow attention online."

Aaron Sisto, Co-Founder and CEO, via Entrepreneur

Following the initial focus on YouTube, Chronicle Media has stated intentions to expand its automation capabilities to include Meta, TikTok, and X. The platform operates on a business-to-business model, with enterprise clients typically paying a subscription fee alongside performance-based fees linked to media spend and conversion.