DBS launches 10 million dollar grocery discount initiative for households
Singapore's largest bank is offering customers savings on staple groceries at 129 Giant and Sheng Siong outlets to help households manage expenses.
Singapore’s largest bank, Dbs, has launched a financial support initiative designed to provide immediate relief for household grocery expenses. As of Saturday, 18 July, the bank and its subsidiary, POSB, have activated the first phase of a support programme offering cardholders direct discounts on staple food items at major supermarket chains.
The DBS Saturday Savings programme provides customers with a 3-dollar discount on selected bags of rice and a 3-dollar discount on packs of eggs. When utilizing both offers, shoppers can secure total savings of 6 dollars per qualifying transaction. This initiative is available at 129 Giant and Sheng Siong supermarket outlets across the island. The promotion is scheduled to run every Saturday until 29 August.
Media additions
The specific items eligible for these discounts are:
- Giant: Giant Farm Fresh Eggs (30s) and Giant Jasmine Fragrant Rice (5kg)
- Sheng Siong: Egg For You Fresh Eggs (30s) and Happy Family Fragrant Jasmine Rice (5kg)
According to the bank, this programme is part of a 10 million dollar initiative aimed at helping residents manage cost pressures. The bank has indicated that it scaled up the scope of this year’s effort compared to previous iterations, increasing the available weekly redemptions by more than three times to approximately 90,000. These redemptions are processed on a first-come, first-served basis, and customers are restricted to one redemption per eligible item each day. The offer cannot be combined with other ongoing promotions, discounts, vouchers or CDC vouchers.
Calvin Ong, Head of Consumer Banking Group at DBS Singapore, noted that the bank’s strategy focuses on routine expenditures.
"When we announced our SGD 10 million support initiative earlier this year, our commitment was to provide practical benefits that help Singaporeans stretch their dollar. For many households, weekend grocery shopping is a familiar routine. By offering these savings on Saturdays, we hope to make these grocery trips a little more affordable."
Calvin Ong, Head of Consumer Banking Group, DBS Singapore, via DBS
The official launch of the programme occurred at a Sheng Siong outlet in Clementi West on 18 July. The event was attended by Education Minister Desmond Lee and fellow West Coast-Jurong West GRC Member of Parliament Cassandra Lee. Speaking at the launch, Minister Lee observed that the move serves as a collaborative effort alongside the government to address financial challenges stemming from trade tensions and geopolitical conflict.
He expressed a desire for other private sector entities to adopt similar measures to support Singaporeans."Each of us, whether individuals or corporations, we thrive when the community thrives,"
Desmond Lee, Education Minister, via The Straits Times
This programme follows a trend of financial relief measures deployed by the bank in recent years. Bank data shows that in 2025, customers using its everyday cards saved 13.7 million dollars through various cashback and rewards. During the same period, the bank subsidised more than 6 million dollars worth of everyday purchases and hawker meals in the heartland, with 36 per cent of those who redeemed cashback rewards being senior citizens, those earning less than 2,500 dollars a month, or both.
For many shoppers, the discounts are a welcome adjustment to current economic conditions. Jennie Kwek, a homemaker who attended the launch, noted that such initiatives provide essential relief for household budgets.
"Having more support is crucial because there's only so much we as individuals can do,"
Jennie Kwek, Homemaker, via The Straits Times
Looking ahead, the bank is preparing to shift its focus from supermarkets to hawker centres and neighbourhood shops. Starting in September, the bank will introduce a 3-dollar cashback offer for those who use PayLah! at hawker centres and heartland shops on Saturdays. While specific details regarding the mechanics of this upcoming phase remain to be finalized, the bank has stated that it will provide further announcements as the launch date nears.
